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SAAD AL HAsHEMI HOUSE

History of Maison Al Hashemi

The story of Al Hashemi begins in the 80s, in the heart of the Arabian Peninsula. Thamer Al Hashemi, a visionary trader in agarwood incense, stands out for his concern for the excellence, purity and rarity of the incense he offers.

He soon became the preferred supplier of Qatar's notables and sheikhs, renowned for selecting the world's rarest and purest oud incense.

His name became synonymous with quality and prestige, and Maison Al Hashemi became renowned in the world of Oud wood incense.

In this environment imbued with the bewitching aromas of incense, his son Saad developed an early passion for the oud, but also for perfumes. Fascinated by the precious essences and oils used for centuries by the Arabs, such as frankincense extract, amber, rose extract, musk, jasmine, sandalwood, myrrh and oud, Saad decided to continue this noble family tradition.

His academic career took him to the UK and then France, where he discovered the refined world of European perfumery. In Grasse, the world cradle of perfumery, he met many French and European perfumers.

On his return to Qatar, Saad Al Hashemi quickly became an exceptional perfumer. His mastery of rare essences and his acute sense of olfactory composition enable him to create unique fragrances while adding a touch of modernity and sophistication.

Under its creative direction, Maison Al Hashemi distinguishes itself by offering tailor-made fragrances for a demanding and prestigious clientele. Notables, princes and princesses from Qatar, as well as Kuwait and Saudi Arabia, call on its expertise to create exclusive fragrances that meet their desires and reflect their status.

Maison Al Hashemi: A new sparkle for the general public

In 2022, Saad Al Hashemi decided to take a new step in the history of the House of Al Hashemi.

Building on its success with the notables of the Gulf, it now wishes to share some of its most emblematic creations with the general public. These exclusive fragrances, initially created for celebrities, are now available to the general public, enabling them to discover the very essence of luxury and tradition.

For example

Al-Awali: created for His Excellency Sheikh Sultan Bin Hamad Al Thani

Bagatelle: created for Princess Al Jawhara Al Thani

Al-Hetheen: created for Emir Mohammad bin Abdul Rahman Al Saud

A new chapter for the House of Al Hashemi:

With the opening of his creations to the general public, Saad Al Hashemi wishes to share the rich heritage of Maison Al Hashemi and the excellence of authentic Arab perfumery with a wider audience. These fragrances, once reserved for the notables, are now available to those who seek excellence and beauty in every drop.

THE LEGACY OF saad AL HASHEMI

Driven by a sincere passion for the art of perfumery, Saad Al Hashemi decided to share these olfactory treasures with the general public.

His gesture aims not only to extend the reach of Maison Al Hashemi, but to offer everyone the opportunity to discover and appreciate the excellence of authentic Arabic perfumery.

By making these creations accessible, Saad Al Hashemi wishes to share with the world the beauty, richness and sophistication of the fragrances that have been conceived with such care and attention to detail.

ACCESSIBLE EXCELLENCE

By opening the doors of Maison Al Hashemi to a wider public, he is perpetuating the heritage of Arab perfumery expertise, while inviting everyone to be part of this fragrant story. Each perfume bottle is a work of art, a celebration of Qatari heritage and an invitation to a sensory journey.

Maison Al Hashemi continues to shine as a symbol of luxury, tradition and innovation. Thanks to Saad, the excellence of authentic Qatari Arabic perfumery is now accessible to all, allowing everyone to experience the emotions and stories told from the farthest reaches of the Arabian Peninsula.